Token Launch Marketing

Well before it. Narrative, positioning and community pre-seeding are what turn launch day into an activation rather than an introduction — a project that starts marketing at launch is asking a cold audience to act immediately. The KOL and PR blitz is then timed to the event itself, so attention peaks when the action is available rather than before or after it.

Every channel is sequenced against the same launch calendar: community pre-seeding, then PR laying the credibility ground, then the KOL wave, then launch-day activation, with paid amplifying what is already working. Running those from separate vendors produces the common failure where press lands two weeks before anyone can act and creators post after the window closed.

Yes, along with exchange launches — and launchpad and exchange support is part of the service. The mechanics differ in what the target action is and when it becomes available, which changes the sequencing more than the channel mix. The strategy phase maps your specific launch structure before the calendar is built.

The target action for your launch type — registrations, participation, deposits or volume — with the pre-launch phase measured on audience and community build against target. Reporting stays weekly through the whole sequence, which matters most in the pre-launch phase where it is otherwise hard to tell whether launch day will land until it is too late to correct.