Influencer Marketing Agency

A roster agency sells you access to the 500–2,000 creators it already has on file, which means you and your competitors get pitched the same names. We work from a map of the whole influencer market, segmented by geo, vertical, tier and past campaign performance, and use warmed accounts plus AI-driven outreach to put a KPI-based offer in front of thousands of relevant creators at once. The practical difference is selection: you choose from the creators who fit your audience, not from the creators one agency happens to have signed.

Yes — both sit inside the same engagement. Web3 KOLs across the SocialFi platforms carry the crypto-native narrative, while Web2 influencers on mainstream platforms reach the audience a hybrid product needs but a crypto-only campaign never touches. We map both sides, brief them against one story, and sequence them so a mainstream wave lands while the crypto-native conversation is still live. Coverage decisions are made per campaign from the audience map, not from a fixed platform preference.

It covers a managed influencer program: creator sourcing and vetting against your audience, KPI-based deal structuring and negotiation, multi-platform activation, and weekly outcome reporting. The creator payments themselves sit on top of that, and because deals are performance-structured, much of that spend is triggered by metrics landing rather than paid up front. The exact split between management and creator budget is set in the strategy phase, after the intro call, so you see the whole shape of the number before anything runs.

Every candidate goes through follower-authenticity and engagement-quality checks, then audience-overlap scoring against your actual target — a creator with a large but unrelated audience fails the same way an inflated one does. Past campaign performance from our own map is the third filter. Only creators that clear all three reach your shortlist. Running that filter is only possible because we are not selling inventory: a roster agency screening out its own signed creators would be screening out its revenue.