Crypto PR Agency

Tier-1 crypto media plus the syndication networks that carry a release into the second and third tier, chosen by what your specific market reads rather than by masthead prestige. A DeFi protocol and an NFT collection do not need the same publications. Placement targets are agreed in the strategy phase and tracked in weekly coverage reporting, so you can see which outlets actually produced attention rather than just clippings.

A press release is an announcement you control, written for distribution and syndication — useful for launches, raises and listings where the facts need to travel accurately and fast. Media relations is the slower work of getting a journalist to write about you on their own terms: interview booking, thought-leadership bylines, and relationships built before you need them. Both run in this engagement, because a release with no relationships behind it lands as noise.

Reputation and crisis management is part of the service. The work is response strategy, message discipline across channels, and coordinated correction where coverage is factually wrong — not suppression, which does not work and compounds the damage when it is discovered. Projects that already have media relationships in place come through crises materially better, which is the argument for starting PR before you need it.

Coverage tracking against the placement targets set in strategy: which outlets published, what tier, what reach, what narrative each piece carried, and how the story moved across syndication. Where a placement carries a link or a campaign parameter we track it through to the same attribution as every other channel. Weekly reporting shows the coverage produced against the target and the angles we are pushing next.