Crypto Influencer (KOL) Marketing

Tier-1 names are expensive, oversubscribed and pitched to your competitors on the same week. Working the full map — segmented by geo, vertical, tier and past performance — means the campaign is built from creators whose audience overlaps yours, at a price that reflects their actual results rather than their reputation. It also lets a KPI-based offer go to the entire relevant market simultaneously, which is not possible one DM at a time.

Instead of a flat fee paid up front, the deal names a deliverable, a target metric and the source that measures it, and payment tracks the metric. Creators who normally charge fixed rates accept because the upside is larger when it works. For you it shifts risk toward performance and makes cost per outcome visible per creator in the weekly report — which is what lets underperformers be replaced quickly rather than at the end of a campaign.

An ambassador program converts one-off creator activations into an ongoing relationship: a smaller group of creators with recurring commitments, deeper product knowledge and a stake in the outcome. It suits projects past the launch spike that need a steady voice in the market rather than another burst. We design the structure, recruit from the vetted map, and manage the program alongside campaign activity.

Every SocialFi platform where crypto conversation actually happens, plus Web2 platforms where a hybrid product needs mainstream reach. Platform selection follows the audience map for your specific project rather than a house preference — a derivatives DEX and a consumer wallet do not have their audiences in the same places. Activation across platforms is coordinated so one narrative compounds instead of three disconnected pushes.