Everything you need to know about working with Influencer Marketing Co..
A Web3 growth agency runs the marketing and audience-acquisition work a crypto project needs to reach the market — as one coordinated system rather than separate tools. For us that means KPI-based KOL (influencer) campaigns, crypto PR and press-release distribution, community building on Discord, Telegram, Reddit and Quora, paid advertising on crypto-friendly networks, and AI-search visibility. We start by mapping your market and audience, set KPIs and a timeline, then run every channel in-house with weekly reporting. The aim is a living, engaged audience that takes real action — not vanity metrics. Campaigns typically span influencer activation, media placements and community programs running in parallel, with a single point of contact and one consolidated weekly report so you always know what your budget produced.
Most influencer deals are flat fees paid up front, regardless of results. We structure KPI-based agreements instead: influencers who normally charge fixed rates get paid when the metrics land — reach, engagement, conversions or whatever the campaign is measured on. This shifts risk toward performance and aligns everyone with your outcome. Because we work the full influencer map rather than a handful of tier-1 names, we can take a KPI offer to the whole relevant market at once, across every SocialFi and Web2 platform. Deals are documented with clear deliverables and measurement sources up front, so both sides know exactly which numbers trigger payment and when.
We work across the market: crypto exchanges, DeFi and RWA protocols, GameFi, SocialFi, wallets, derivatives DEXs, NFT projects and AI products. Whether you’re launching a token, growing trading volume, filling an NFT mint or building community from scratch, the growth system is the same — map the market, set KPIs, activate KOLs, PR, community and paid, and drive the target action. If you’re unsure whether your project fits, book an intro call and we’ll tell you honestly. The system also extends to AI startups, prop-trading platforms, RWA protocols and game publishers — any audience-driven product where creators and earned attention decide growth.
Yes. We work with Web3 teams worldwide and operate in English, which is how the global crypto B2B market communicates. Our influencer and community reach spans geos, verticals and platforms, so campaigns aren’t limited to one region. Reporting, strategy and communication are handled remotely with a shared workspace and weekly updates, wherever your team is based. Time-zone coverage is built into how we run community and campaign operations, so activations and moderation don't go dark when one region sleeps. Regional creator activation follows the same principle — campaigns land in each market's prime hours, in its language where it matters, with local context baked into the brief.
Engagements typically start from around $3,000 USD per month for a focused single-channel service and scale up for full-market programs that run KOL, PR, community, paid and AI-search visibility together. The right number depends on your stage, goals and timeline. Pricing is finalized after a short intro call where we map the opportunity and scope — so you get a plan built for your project, not a generic package. As a rule of thumb, single-channel programs suit a single clear goal, while projects heading into a launch window usually need at least two coordinated channels to compound. Whatever the entry point, every engagement starts with the same discovery-and-strategy phase, so the budget lands on a plan rather than a guess.
AI Search Visibility, or Answer Engine Optimization (AEO), is the practice of engineering your project to appear when buyers ask AI tools like ChatGPT and Perplexity questions such as “best crypto marketing agency” or “top DeFi launch partner.” These tools increasingly shape decisions, yet name only a few projects in each answer. We optimize your entity and schema, publish an llms.txt, build authoritative citations, and monitor how the models describe you. It’s an emerging channel with little competition today — an early-mover advantage worth taking. We track how each major engine describes you month over month, so drift gets caught and corrected before it costs pipeline.
The first wave of work — market mapping, strategy, KPIs, community setup and initial outreach — begins in the first weeks, with weekly reporting from launch. Meaningful audience and engagement growth builds over the following months as campaigns compound. PR placements and KOL activations can land quickly; durable community, SEO and AI-search visibility accrue over a longer horizon. We set realistic KPI timelines up front so expectations match reality. Most engagements show first measurable signal within the opening weeks — the weekly report makes progress visible long before the headline numbers land. We set that expectation explicitly in the strategy phase, with a ramp schedule per channel so nobody is judging a compounding channel on week-two numbers.
The intro call is a 30–45 minute conversation where we learn about your project, goals and timeline, and give you an honest read on the opportunity and whether we’re a fit. There’s no obligation. If it makes sense to continue, we move to a short discovery and a strategy with clear KPIs, budget and timeline before any engagement begins. Come with your project link and a rough budget range if you can — it makes the call concrete and lets us give you a sharper read on the spot. Calls are held over video with a senior team member, not a sales rep, so the person mapping your opportunity is the person who understands the market.
Both, but the value is in running them together. You can engage us for a single channel — just KOL, just PR, or just community — starting from around $3,000 USD per month. Most projects get more from a coordinated program where the influencer narrative, the press angle, the community message and the AI-search presence all reinforce the same story. Running them under one roof means the tactics compound instead of pulling in different directions. Single-channel work is also how many clients start; once the first KPI lands, expanding to a second coordinated channel is a natural, low-risk step. We'll recommend the sequence honestly — sometimes the right answer is to stay single-channel longer and bank the results before widening.
We map the full influencer landscape rather than defaulting to a few famous names. Creators are segmented by geography, vertical, audience tier and past performance, then vetted for real engagement versus inflated follower counts. From that map we match your project to the creators whose audience actually overlaps with your target holders, and structure KPI-based deals so payment tracks the outcomes you care about. Every shortlist also carries fraud checks — follower authenticity, engagement quality and audience-overlap scoring — before a single deal is signed. If a creator can't survive the vetting layer, they never reach your shortlist — which is exactly the filter a fixed-roster agency can't afford to run on its own inventory.
You get weekly reporting tied to the KPIs we agree on at the start — reach, engagement, community growth, coverage, or on-chain activity depending on the program. Reports show what ran, what it produced against the target number, and what we are adjusting next. We report against the metric that defines success for your project, not vanity numbers that look good but mean little. Reports arrive on a fixed weekly cadence with every metric traceable to its source, and each one ends with the reallocation we recommend for the following week. Over a quarter, those weekly reports become a performance history you own — which creators converted, which channels compounded, and what each outcome actually cost.
Yes — pre-launch is often the best time to start. We handle positioning, narrative, community setup, KOL seeding and PR groundwork before your token or mint goes live, so you launch into an audience that already exists rather than starting from zero on day one. The pre-launch, launch and post-launch phases are planned as one sequence so momentum carries through. Pre-launch engagements also derisk the launch itself: the audience, narrative and creator relationships are tested and warm before the day that matters most. It's also cheaper: pre-launch attention costs a fraction of launch-week attention, and the audience it builds compounds through every phase after.
We set clear KPIs and structure work — including KPI-based influencer deals — so incentives align with your outcomes, but we don’t promise guaranteed prices, listings or viral results. Anyone guaranteeing a specific token price or exchange listing is selling you something. What we commit to is honest strategy, real execution across every channel, transparent weekly reporting, and reallocating spend away from anything that isn’t moving the KPI. That reallocation discipline is contractual, not aspirational — budgets follow the weekly numbers, and underperforming channels lose spend quickly. The same discipline applies inside channels too: individual creators, placements and community programs are ranked by cost per outcome, and the bottom of the table gets replaced, not renewed.
Fill out the short qualification form with your project, stage and budget, and book an intro call. On the call we map the opportunity and tell you honestly whether we’re a fit. If it makes sense, we move to a brief discovery and a strategy with defined KPIs, budget and timeline before any work begins. There’s no obligation to continue after the call. Most teams get a useful market read from the call alone — the influencer landscape, realistic KPI ranges and a budget benchmark for their stage. If we're not the right fit, we'll say so on the call and point you somewhere better suited — a wasted engagement costs us more reputation than a declined one.
Hiring a separate KOL shop, PR firm and community team means three vendors who don’t talk to each other, three invoices, and three versions of your story. A full-market agency plans and runs every channel as one system, so the sequencing is deliberate and the message is consistent from pre-launch through sustained traction. You get a single accountable partner reporting against one shared set of KPIs instead of stitching results together yourself. It also removes the coordination tax: one narrative, one calendar, one report — and channels that amplify each other because they are sequenced by the same team. Accountability sharpens as well: with one partner owning the outcome, there's no vendor-to-vendor finger-pointing when a number misses.
Infrastructure, not a contact list. Most influencer marketing agencies work a roster of 500 to 2,000 creators and pitch you the same names as everyone else. We map the entire influencer market — segmented by geo, vertical, tier and historical performance — and use warmed accounts plus AI-driven automation to take a KPI-based offer to thousands of relevant creators at once. That spans Web3 KOLs across every SocialFi platform and Web2 influencers for hybrid projects. Wider reach, performance-based deals, and reporting tied to outcomes rather than post counts. That infrastructure also compounds: every campaign's performance data feeds back into the map, so creator selection gets sharper and cheaper with each cycle.
Both. We grew up in Web3, but the growth system — market mapping, full-market influencer activation, PR, community, and AI-search visibility — works for any audience-driven product. Today we run programs for crypto and Web3 projects, AI startups and AI-powered products, hybrid Web2×Web3 companies, prop-trading platforms, RWA platforms and game publishers. If your growth depends on reaching a real audience through creators and earned attention, the system applies. Vertical fluency matters more than vertical exclusivity — each niche gets its own creator map, channel mix and KPI benchmarks rather than a recycled playbook. On the intro call we'll walk you through the specific map for your vertical, so you can judge the fluency before committing anything.
AI products win on credibility and discovery. We map the audience your product actually serves, activate the creators that audience already trusts, place your story in the media it reads, and structure your entity so AI answer engines like ChatGPT and Perplexity name you when buyers ask for recommendations. Signups and activation are the KPIs — not impressions. AI buyers research heavily before committing, so the community and content layers do real conversion work. We also wire in referral and attribution tracking from day one, so every channel is judged on activated users rather than traffic. That instrumentation stays with you after the engagement — the attribution setup, creator performance data and channel benchmarks are yours to keep.
Two things, and we run both. First: promoting AI products through the right human creators — the reviewers, builders and educators AI buyers actually follow. Second: using AI to run influencer marketing better — AI-powered creator matching, warmed-account outreach automation, and campaign coordination that lets a KPI offer reach the whole market at once instead of trickling through manual DMs. The result is broader coverage, faster launches, and deals priced on performance. For AI products specifically, we prioritize builder-educator creators — the reviewers your buyers already trust — because demonstration converts where advertising can't. The same logic guides placement: long-form walkthroughs and workflow integrations over quick shout-outs, because AI buyers watch before they sign up.
We work from a full-market map spanning tens of thousands of creators across SocialFi and Web2 platforms, segmented by geo, vertical, tier and past campaign performance. The point isn't a static roster — it's that for any given campaign we can identify and reach every relevant creator in the market, not just the ones an agency happens to have on file. Vetting happens per campaign: real engagement, audience overlap with your target, and past performance. Because reach is infrastructure rather than a fixed roster, the network keeps pace with the market — new creators enter the map as they emerge, not years later.
Crypto exchanges, DeFi and RWA protocols, GameFi and NFT projects, AI startups and AI-powered products, prop-trading platforms, game publishers, wallets and infrastructure projects — worldwide, in English. Each vertical has its own playbook: trader acquisition for exchanges and prop firms, TVL growth for DeFi, player retention for games, signup activation for AI products. Same system, tuned per audience. Cross-vertical experience compounds too: the trader-acquisition mechanics we run for exchanges inform prop-firm funnels, and GameFi retention loops carry straight into game-publisher launches. You get playbooks proven in adjacent niches, adapted to yours. And because every vertical reports against the same KPI discipline, results stay comparable across markets.