Crypto Paid Advertising

A narrower set than most teams expect, and the list moves. We run on the crypto-friendly networks that will approve your category and creative, with compliance-aware setup so campaigns are not built and then rejected. Network selection is part of planning rather than an afterthought, because the wrong network choice wastes the creative budget before a single impression is served.

Rarely, and we will say so before taking the budget. Cold paid traffic to a crypto product converts poorly without the credibility layer that KOL coverage and press placement provide — people research before they connect a wallet. Paid works best as the amplification and retargeting layer over a campaign that has already created earned attention, which is why we coordinate it with the other channels rather than running it as an isolated ad account.

Cost per real outcome, defined at the start: registration, deposit, signup, whatever the conversion event actually is for your product. Impressions and clicks appear in the report as diagnostics, not as the headline. Budget follows the cost-per-outcome table weekly, so spend moves away from creatives, placements and networks that are not converting rather than running out the flight.

Expect an initial period of landing-page and creative testing before spend scales — the funnel is tightened first, because pushing budget through a page that does not convert simply buys the same failure faster. Once the winning combinations are identified, spend concentrates behind them and testing continues at a smaller share of budget so performance does not decay as creative fatigues.