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This page explains who produces the guides on this site, how they are researched and checked, and where automation is involved. We publish it so you can judge the material on the record rather than on tone.
Guides on this site are published under the byline Influencer Marketing Co. — Growth Team. That byline is the company’s editorial team, not a pen name for an individual author. We mark it up in structured data as an Organization rather than a Person, because attributing company-authored material to an invented individual would be a false claim about who wrote it.
The team writes from the work it does: running KOL and influencer campaigns, crypto PR, community programs, paid acquisition and AI-search visibility for Web3, AI and hybrid projects. The operational detail in these guides — how programs are scoped, what is negotiated in creator contracts, which KPIs are worth reporting — comes from delivering that work, not from summarising other blogs.
We use AI assistance in producing content for this site. Specifically:
We do not publish AI-generated material as though it were an eyewitness account. Where a guide describes a method, it describes the method we use.
This means some pages carry less social proof than a competitor’s. That is the trade we have chosen: fewer claims, all of them true.
Crypto marketing changes quickly, and guidance that was correct last cycle can be wrong now. We revise existing guides as platforms, costs and regulations change; each post carries a published date and, where it has been revised, an updated date. If you find something on this site that is inaccurate or out of date, tell us at hello@influencermarketingco.com and we will correct it.
This site is published by Influencer Marketing Co., an agency that sells the services it writes about. Read the guides with that in mind. We have tried to make them useful whether or not you ever hire us — if a guide only makes sense as a sales pitch, it has failed its purpose.
Guides are published under the byline “Influencer Marketing Co. — Growth Team”, which is the company’s editorial team rather than a pen name for an individual. It is marked up in structured data as an Organization, not a Person, because attributing company-authored material to an invented individual would be a false claim about who wrote it.
AI assistance is used to draft and structure long-form guides from briefs and source material prepared by the team, and for tightening, formatting and consistency passes. Every guide is then reviewed by a person before it is published, and claims about how we work, what we deliver and what we charge are set by the team, not generated. Each article declares this in its structured data as digitalSourceType compositeWithTrainedAlgorithmicMedia — the IPTC term for human-authored work produced with trained-algorithmic assistance.
No invented case studies, fabricated client stories or inflated campaign numbers; no review or rating structured data that is not backed by real verifiable reviews, which is why our pages carry no aggregate rating; and no awards, certifications, partnerships or client logos we cannot evidence. The trade-off is less social proof than a competitor might show, and every claim true.
Crypto marketing changes quickly, so guides are revised as platforms, costs and regulations change. Each post carries a published date and, where revised, an updated date. If something on the site is inaccurate or out of date, email hello@influencermarketingco.com and we will correct it.
Questions about how we produce content? Get in touch, or read more about the company.
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