GameFi Marketing

By recruiting through the places players already are — guilds and gaming creators whose audience plays games — rather than through incentive channels that attract wallets. Farmers optimise for extraction and leave the moment the reward stops; the creator and guild route brings people who came for the game. Campaign targeting and creator selection are built around that distinction, and reporting on sessions rather than wallets makes the difference visible.

Community and creator groundwork before the game is playable: the core Discord or Telegram hub, guild relationships, and gaming-KOL seeding so there is an audience waiting rather than a launch shouted into an empty room. It runs on the same pre-launch logic as a token launch — attention built early is cheaper and the audience it produces carries through every phase after.

The work is designing reasons to return that are not purely economic, because an economy is the one thing a player can always find a better version of elsewhere. That means content and event cadence, community programs that give players a role, and progression that survives the end of airdrop hype. Retention is measured in sessions and returning players, which is what the weekly report tracks.

If you run more than one title, players acquired for one are the cheapest audience for the next — provided the community and communication layer is built to carry them across rather than siloed per game. We structure acquisition so a launch feeds the portfolio instead of starting from zero each time, which is the same logic that makes publisher-level programs more efficient than single-title ones.